Friday, March 13, 2009

1 Hat Start-to-Finish in a Snowed In Queen City: 19 hours

Here’s a situation:

It’s 1 pm on a snowy Monday in Charlotte and you’re considering changing the name of your tournament. There is a big presentation on Tuesday morning at 8 AM in order for this to happen. You want 1 sample hat with the logo of the potential new mark embroidered on the hat and ready to go for the meeting. If things don’t work in this meeting, the idea may go to another agency. What do you do?

YOU CALL THUNDER ROAD BRANDWORKS!

In an outstanding 19 hour turn around, when the Wachovia Championship golf tournament was renamed to the Quail Hollow Championship, Thunder Road produced this hat. After receiving the name and logo, Thunder Road had this highly secretive imagery produced and rushed for 8 am delivery.

Good things can happen when you use Thunder Road. So when you’re in a pinch, who is always going to be there to deliver and get the job done on time? We are.

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